Caliber - Smart Organic Marketing


Website development and design. Caliber was tasked with building a new interim website, designed in line with TUI Group’s high brand standards. This site would serve as an initial web presence for while the Thomson brand was reimagined as TUI.

THE CLIENT is the UK wing of TUI Group, the world’s largest leisure, travel and tourism company.


  • Design and build interim web presence on, while Thomson rebrands as TUI
  • Present the brand transition to users in a simple and accessible way
  • Maintain the established visual styles of both Thomson and TUI brands


Caliber undertook an extensive usability review of the existing TUI website and highlighted key areas for improvement. Working closely with the brand team at TUI, we redesigned and redeveloped the site.

Our supporting recommendations covered website structure, accessibility standards, responsive development and clarity of user calls-to-action.


World’s number one integrated leisure tourism business.


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