Caliber - Smart Organic Marketing

Titan - Inside India

Premium long-form article with vibrant multimedia design. This project take readers on a journey through the beauty of India, as explored by Titan’s trusted and passionate tour guides.

THE CLIENT

Titan Travel is a UK-based travel provider, specialising in escorted tours.

THE CHALLENGE

To generate awareness of Titan Travel’s India tours, particularly for any female solo travellers who may have safety concerns, and to inspire potential customers.

THE APPROACH

We focused on Titan’s unique selling points, exploring what made the brand stand apart. It became clear the expertise of Titan’s industry-leading tour guides resonates with past customers.
Indeed, many Titan customers follow their guide from one tour to the next. People trust their guides to make exceptional holiday experiences.

Collaborating with Titan, we brought these trustworthy, expert voices online to answer consumers’ most-asked questions.

THE RESULT

%

Return on investment in the first month.


75% of bookings were solo females.

This is the first time I’ve seen this type of content presented in this way – it’s really good! Can we do more ‘Inside’ features?

 

Andy Squirrell,

Managing Director of Titan Travel

The project was so successful a series of ‘Inside’ projects has been commissioned. Each one will focus on consumer questions about dream travel destinations.

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