Saga - STRATEGIC PARTNERSHIP
Smart organic marketing. Caliber started working with Saga Travel back in 2013 to increase organic rankings and overall visibility.
THE CLIENT
Saga Travel markets award-winning holidays and cruises for Saga plc, the provider of comprehensive services for people aged 50 and over.
THE CHALLENGE
- Increase organic rankings
- Increase overall visibility
THE APPROACH
Caliber’s strategy for Saga includes elements of technical, creative and strategic thinking: full-spectrum smart organic marketing. The wider aim was not only increasing traffic, but also enhancing user experience.
Alongside technical SEO efforts, the Caliber team implemented a site-wide content strategy, including blog posts and landing page optimisation. Saga’s online marketing was supported by creative content, amplified through outreach and digital PR.
THE RESULT
Increase in visibility since 2012