Saga - STRATEGIC PARTNERSHIP
Smart organic marketing. Caliber started working with Saga Travel back in 2013 to increase organic rankings and overall visibility.
Saga Travel markets award-winning holidays and cruises for Saga plc, the provider of comprehensive services for people aged 50 and over.
- Increase organic rankings
- Increase overall visibility
Caliber’s strategy for Saga includes elements of technical, creative and strategic thinking: full-spectrum smart organic marketing. The wider aim was not only increasing traffic, but also enhancing user experience.
Alongside technical SEO efforts, the Caliber team implemented a site-wide content strategy, including blog posts and landing page optimisation. Saga’s online marketing was supported by creative content, amplified through outreach and digital PR.
Increase in visibility since 2012