Caliber - Smart Organic Marketing

Saga - STRATEGIC PARTNERSHIP

Smart organic marketing. Caliber started working with Saga Travel back in 2013 to increase organic rankings and overall visibility.

THE CLIENT

Saga Travel markets award-winning holidays and cruises for Saga plc, the provider of comprehensive services for people aged 50 and over.

THE CHALLENGE

  • Increase organic rankings
  • Increase overall visibility

THE APPROACH

Caliber’s strategy for Saga includes elements of technical, creative and strategic thinking: full-spectrum smart organic marketing. The wider aim was not only increasing traffic, but also enhancing user experience.

Alongside technical SEO efforts, the Caliber team implemented a site-wide content strategy, including blog posts and landing page optimisation. Saga’s online marketing was supported by creative content, amplified through outreach and digital PR.

THE RESULT

%

Increase in visibility since 2012

LIKE MORE INFORMATION?

We’d love to hear from you. Get in touch using this form and we’ll send you a message and a PDF of our credentials.

Careers with Caliber

We’re always on the lookout for talented individuals who are passionate about digital marketing and SEO.

Can you bring knowledge and enthusiasm to Caliber? Tell us more by sending your CV and cover letter to careers@caliberi.com

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Contact

If you want to make organic search a priority, we’d love to hear from you. Get in touch using the form below.