Orbitz - USA Travel Guides
Content Marketing campaigns. Caliber created fun and interactive microsites to unite Orbitz with US customers looking for a special staycation.
THE CLIENT
Orbitz is an online travel provider based in the USA, specialising in car rentals, hotels, flights, vacation packages and destination activities.
THE CHALLENGE
To raise brand awareness and promote domestic travel within the United States, while increasing organic visibility and traffic.
THE APPROACH
Analytics data and audience insight information shows Orbitz has a vast customer base. We wanted to make these customers see Orbitz in new and inspiring ways. And what engages people more than their own interests and hobbies?
Orbitz has products to fit almost any travel and entertainment niche. We created content campaigns that aligned customer interests with Orbitz and affiliate organisations. This positions Orbitz as a brand that helps US consumers indulge their passions.
THE RESULT
Visits
- 2000 social shares
- 255 new organic rankings
- 10 referring domains
