Caliber - Smart Organic Marketing

Expedia - NON-TOURISTY GUIDES

Content Marketing with PR support. Caliber created Better Perspectives and London City Cycling to encourage quality backlinks to Expedia.co.uk.

THE CLIENT

Expedia.co.uk is part of Expedia, Inc. – the largest online travel company in the world.

THE CHALLENGE

To acquire high quality and authority links to Expedia.co.uk.

THE APPROACH

Caliber created content marketing campaigns showcasing London as a city break destination, perfect for people’s hobbies and passions. The microsites focused on photography and cycling, showing how people of all abilities could explore London in new and interesting ways.

We partnered with up and coming photographers and cycling enthusiasts, challenging them to share their passion for London. Each contributor was encouraged to deliver themed content with appeal for people on the street and media publications.

Finally, Caliber reached out to a tiered media list with tailored content and assets. Outreach targets included high-quality national publications, local and specialist publications, and lifestyle and travel blogs.

THE RESULT

Referral links


  • 2,500+ social media engagements
  • 15,000,000+ social reach

 

The campaign also featured in 13 high quality publications, including Buzzfeed and Londonist.

LIKE MORE INFORMATION?

We’d love to hear from you. Get in touch using this form and we’ll send you a message and a PDF of our credentials.

Careers with Caliber

We’re always on the lookout for talented individuals who are passionate about digital marketing and SEO.

Can you bring knowledge and enthusiasm to Caliber? Tell us more by sending your CV and cover letter to careers@caliberi.com

We’re social too, ask us anything

Contact

If you want to make organic search a priority, we’d love to hear from you. Get in touch using the form below.