Caliber - Smart Organic Marketing


Content Marketing with PR support. Caliber created Better Perspectives and London City Cycling to encourage quality backlinks to

THE CLIENT is part of Expedia, Inc. – the largest online travel company in the world.


To acquire high quality and authority links to


Caliber created content marketing campaigns showcasing London as a city break destination, perfect for people’s hobbies and passions. The microsites focused on photography and cycling, showing how people of all abilities could explore London in new and interesting ways.

We partnered with up and coming photographers and cycling enthusiasts, challenging them to share their passion for London. Each contributor was encouraged to deliver themed content with appeal for people on the street and media publications.

Finally, Caliber reached out to a tiered media list with tailored content and assets. Outreach targets included high-quality national publications, local and specialist publications, and lifestyle and travel blogs.


Referral links

  • 2,500+ social media engagements
  • 15,000,000+ social reach


The campaign also featured in 13 high quality publications, including Buzzfeed and Londonist.


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Can you bring knowledge and enthusiasm to Caliber? Tell us more by sending your CV and cover letter to

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If you want to make organic search a priority, we’d love to hear from you. Get in touch using the form below.