Expedia - NON-TOURISTY GUIDES
Content Marketing with PR support. Caliber created Better Perspectives and London City Cycling to encourage quality backlinks to Expedia.co.uk.
THE CLIENT
Expedia.co.uk is part of Expedia, Inc. – the largest online travel company in the world.
THE CHALLENGE
To acquire high quality and authority links to Expedia.co.uk.
THE APPROACH
Caliber created content marketing campaigns showcasing London as a city break destination, perfect for people’s hobbies and passions. The microsites focused on photography and cycling, showing how people of all abilities could explore London in new and interesting ways.
We partnered with up and coming photographers and cycling enthusiasts, challenging them to share their passion for London. Each contributor was encouraged to deliver themed content with appeal for people on the street and media publications.
Finally, Caliber reached out to a tiered media list with tailored content and assets. Outreach targets included high-quality national publications, local and specialist publications, and lifestyle and travel blogs.
THE RESULT
Referral links
- 2,500+ social media engagements
- 15,000,000+ social reach
The campaign also featured in 13 high quality publications, including Buzzfeed and Londonist.
