Caliber - Smart Organic Marketing - Strategic Partnership

THE CLIENT is a rapidly growing challenger brand in the automotive space – it is part of Manheim and Cox Automotive, the world’s largest automotive services company


Caliber were approached to help to increase online visibility through a combination of technical consultancy, content strategy and digital PR. has an extremely capable internal marketing team, and calls on Caliber as an extension of their in-house resource, to support with technical expertise and a site-wide content strategy.

This collaborative approach has delivered significant increases in visibility since April 2016.


All our decisions were driven by three strategic pillars:

  1. Improving the infrastructure of the website.
  2. Taking actions to increase organic visibility.
  3. Enhancing the overall user experience and buyer journey.



Increase in visibility since 2015


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Careers with Caliber

We’re always on the lookout for talented individuals who are passionate about digital marketing and SEO.

Can you bring knowledge and enthusiasm to Caliber? Tell us more by sending your CV and cover letter to

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If you want to make organic search a priority, we’d love to hear from you. Get in touch using the form below.