Motors.co.uk - Strategic Partnership
THE CLIENT
Motors.co.uk is a rapidly growing challenger brand in the automotive space – it is part of Manheim and Cox Automotive, the world’s largest automotive services company
THE CHALLENGE
Caliber were approached to help Motors.co.uk to increase online visibility through a combination of technical consultancy, content strategy and digital PR.
Motors.co.uk has an extremely capable internal marketing team, and calls on Caliber as an extension of their in-house resource, to support with technical expertise and a site-wide content strategy.
This collaborative approach has delivered significant increases in visibility since April 2016.
THE APPROACH
All our decisions were driven by three strategic pillars:
- Improving the infrastructure of the Motors.co.uk website.
- Taking actions to increase organic visibility.
- Enhancing the overall user experience and buyer journey.
THE RESULT
%
Increase in visibility since 2015