Caliber - Smart Organic Marketing

Motors.co.uk - Strategic Partnership

THE CLIENT

Motors.co.uk is a rapidly growing challenger brand in the automotive space – it is part of Manheim and Cox Automotive, the world’s largest automotive services company

THE CHALLENGE

Caliber were approached to help Motors.co.uk to increase online visibility through a combination of technical consultancy, content strategy and digital PR.

Motors.co.uk has an extremely capable internal marketing team, and calls on Caliber as an extension of their in-house resource, to support with technical expertise and a site-wide content strategy.

This collaborative approach has delivered significant increases in visibility since April 2016.

THE APPROACH

All our decisions were driven by three strategic pillars:

  1. Improving the infrastructure of the Motors.co.uk website.
  2. Taking actions to increase organic visibility.
  3. Enhancing the overall user experience and buyer journey.

THE RESULT

%

Increase in visibility since 2015

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Can you bring knowledge and enthusiasm to Caliber? Tell us more by sending your CV and cover letter to careers@caliberi.com

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Contact

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