Caliber - Smart Organic Marketing

Caliber Content Hub

Truth and beauty in digital marketing. This is where you’ll find things we love. Projects we’ve made or ideas we admire. Analytics, strategy, content, development, design, leadership: it’s all here.

A pretty good place to explore if you’re looking for brain food.

By Max Meres

Why every millennial needs Friends

The American sitcom remains essential viewing – for more reasons than you might think.

Millennials
Positivity
By Chris Nunn

How to fulfill work & wanderlust as a digital nomad

Chris gets to know a new generation of remote workers – digital nomads.

Millennials
Travel
Work
By Anna Michna

Diversity in the PR workplace: a catalyst for change

Anna sits down with Caliber CEO Rav Singh to discuss diversity, Brexit and much more.

Careers
Diversity
PR
By Max Meres

5 easy everyday rituals to awaken your inner creative

Beat creativity lulls with these five simple tips.

Copywriting
Creativity
Productivity
By Chris Ioannou

How to target golden dates with simple SEO hacks

Get visible on the SERPs ahead of crucial calendar dates.

Content Strategy
Marketing
SEO
By Greg Perkins

How to edit your writing like a pro

Learn how to make your writing squeaky clean and error-free.

Copywriting
Editing
How to
By Lyndsay Snoddon

Coffee connoisseurs unite – Caliber’s caffeinated Christmas challenge

We've tasked our resident coffee gurus with finding Edinburgh's best blend – read all about it.

Coffee
Influencers
Social
By Max Meres

Are we making a royal fuss over nothing?

Tickle your funny bone with our parody royal family headlines...

Britain
Media
Royals
By Jonathan Swain

How to identify & deal with Dark Traffic

Learn how to use dark traffic to your advantage for optimal analytics data.

Analytics
Insights
SEO
By Max Meres

A different approach: bridging the PR & SEO divide

In November 2017, Caliber hosted a breakfast event discussing the future of Digital PR and SEO. Here's what we learnt.

Marketing
PR
SEO
By Max Meres

Work for free? No thanks

Unpaid internships only benefit those from privileged backgrounds. Give all young people a chance.

Careers
News
People
By Greg Perkins

Why HTTPS is the way to go for SEO

HTTPS is more than just a technical update. Find out why adopting it could benefit your whole organisation.

Marketing
SEO
Technical
By Simon Bennison

What on earth is GDPR?

Simon listened to a Data Regulation webinar so you don't have to. Find out what it means for privacy.

Data
Marketing
Privacy

Strategic Partnership

Motors.co.uk

Find out how Caliber collaborates with Motors.co.uk to deliver increased online visibility.
By Max Meres

Is your website ready for Mobile First?

Evolve alongside Google and get your website prepped for Mobile First with our top tips.

Marketing
Mobile First
SEO
By Thomas Payne

Hate Comic Sans? You don’t understand typography

Learn the story and uses of Comic Sans font - the Marmite of the typography and design worlds.

Design
Fonts
Typography
By Max Meres

Rhythm in writing: how to stamp out stagnant copy

Rhythm in writing can be your best friend. Find out how to use brevity and metaphors to craft top-tier copy.

Copy
Editorial
Marketing

STRATEGIC PARTNERSHIP

Saga

Discover how strategic partners Saga Travel benefit from smart organic marketing.
By Simon Bennison

How do you put a price on digital content?

In September 2016 I gave a talk at Brighton SEO about the ways in which marketers can justify better investment in digital content.

Content
Digital
By Greg Perkins

Caliber SEO Breakfast Event – May 2017

See what hot topics came up at May’s SEO Breakfast Event with speakers from Caliber and Not on the High Street.

Events
Networking
SEO
By

Caliber appoints Rav Singh

Caliber Interactive has named former Grayling chief operating officer Rav Singh its new chief executive officer.

People
By

The Need for Speed: Why site speed optimisation matters

Site speed can have an impact on even the most sophisticated digital strategy. Find out how to make gains.

SEO
Strategy
Technical
By Max Meres

An intro to Leith & why it’s the creative hub of Edinburgh

Caliber’s Max Meres discusses Leith and its cultural significance for creative industries.

caliber
Creative
Leith
By Jonathan Swain

Effective reporting: Proof of progress & actionable insight

What really matters when it comes to investment in SEO? Ultimately it comes down to conversion and ROI.

Digital
SEO
By Greg Perkins

Ethical and legal considerations of influencer marketing 

Guest poster Joe Sinkwitz looks at the legal and ethical issues around using influencer marketing.

Influencers
Marketing
Social
By Max Meres

How to get the most out of a conference

Find out how to make the most of conferences and networking events.

Events
How to
Networking
By Greg Perkins

How do I choose an SEO agency?

Revealed! The 10 factors that should influence your choice of SEO agency. Reddit approved.

Digital
Marketing
SEO
By Greg Perkins

Travel SEO: how Millennials are shaping the travel industry

Read what Ali Peoples took from an Expedia report on the wants and needs of Millennial travelers.

Marketing
Millennials
Travel
By Max Meres

5 Avinash Kaushik blogs every digital marketer should read

Here at Caliber, we love Avinash Kaushik. Take a peek and find out why...

Analytics
Digital Marketing
Insights
By Nick Barratt

Harnessing the power of the Majestic API to identify domains

Nick sets out to identify a current and future-proof method of determining a domain’s quality.

Digital
SEO

NON-TOURISTY GUIDES

Expedia

Find out how people’s passions and pastimes became traffic and links for Expedia.co.uk.

USA Travel Guides

Orbitz

See a portfolio of collaborations with partner Orbitz, each made to promote domestic travel in the USA.

TUI.CO.UK

TUI

See how we designed and developed an interim site for TUI Group’s UK site as Thomson prepared to rebrand.

Cost Of Basketball

CheapTickets

Learn how we turned people’s love of stats into engaging conversations and traffic for CheapTickets.

Inside India

Titan

This project take readers on a journey through the beauty of India, as explored by Titan's trusted and passionate tour guides.