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At the core of the Caliber Interactive team is a large and ever-growing staff of dedicated SEO specialists, headed up by leaders in the field who have been at the forefront of the industry since the dawn of search. We live and breathe search, and it's through this passion that we remain on the cutting-edge of SEO research. With Google rolling out around 450 changes to the way it calculates search rankings per year, everything we do is the result of thousands of hours of ongoing specialist research and extensive testing.

01 Search Engine Optimisation

While onsite variables only make up 15% of the total number of factors used by search engines to determine search rankings, these can have the largest effect on your sites overall placement. Hence, the first step in any SEO campaign is to ensure the technical optimisation of your website. As part of our initial consultation, Caliber provide a detailed analysis of your website, providing at the end any recommendations to the code, content or structure that can aid in your site’s ability to get indexed by the major search engines. Dependant on your products and targeted keyphrases, this may require as little as renaming some of your pages, to a radical restructuring that sees the creation of additional pages of content.

02 Link Building

When jumping but a couple of search positions can treble or quadruple your traffic, and ultimately sales, offsite SEO is absolutely vital to any overall marketing strategy. Caliber achieves this for its clients through implementing scalable, custom-built natural link acquisition strategies. We believe in quality over quantity, and we only build links through relevant websites in safe neighbourhoods. We see links for the relationships they truly represent, rather than just statistics – a link from a high-quality, industry-relevant site will not only help your search rankings, but also drive direct relevant traffic. As such, link building is a time intensive process, but when reward is a first-page ranking in Google, you know it’s worth the investment. In fact, off-site SEO is the most cost-effective form of marketing today.

03 Content Development

Whether it be blog content, on-site copy or press releases about your brand – content is now more important than ever in helping your site climb search engine ranking pages (SERPs). With backgrounds in broadsheet, online and television journalism, our award-winning team of copy specialists will help you deliver content that is exciting, on-brand and SEO-focused. Whether you’re looking to start a corporate blog or are simply looking to capitalise on an existing PR campaign to help simultaneously drive traffic and ranking, the Caliber copy team are on hand to provide both the copywriting clout and specialist advice to assist you in leveraging your content to provide maximise exposure for your brand.

04 Pay-Per-Click Marketing

Though the role of PPC in online marketing has been minimised in recent years, it still has a place for highly targeted campaigns designed to deliver high-yield traffic. When it comes to PPC and SEO, we know how to strike the perfect balance. Our staff of PPC consultants are all Google AdWords Certified, delivering finely-tuned campaigns that succeed across any vertical, across all budgets. We ensure that your pages are optimised perfectly to deliver lower AdWords bid costs and higher conversation rates. Once your campaign begins, we don’t stop. Daily monitoring and research ensures that your campaign remains flexible and competitive, at the same time delivering valuable marketing insights into changing consumer trends.

05 Reputation Management

As any PR professional knows, the internet is a jungle of competing voices, and the speed and mutability of conversation makes managing your brand’s reputation online a daunting task. When studies show that a 2% reduction in negative word of mouth can account for a 1% increase in sales, having an online reputation management strategy in place is of vital importance. We help our clients develop reputation management strategies and fail-safes that are both proactive and reactive, deploying a fusion of SEO techniques and social media tools to ensure that your message is heard amongst the noise, and that any negative coverage is minimised. With backgrounds in journalism, press relations and digital marketing, our team is experienced in all forms of online crisis management, from Twitter meltdowns to repairing potentially damaging Google Suggest results.

06 Multilingual Campaigns

At Caliber, we understand more than just the language of search. Our international team ensures we can assist clients with multilingual campaigns, be it in Farsi, Arabic, Chinese, Filipino, Japanese, German, French or Russian.

07 Social Media Marketing

When it comes to social media marketing, we don’t do short-cuts. We take a holistic approach to social media – in forging the triumvirate of monitoring, management and mentoring with sophisticated link-building methodology, we develop bespoke digital strategies that put you in touch with your local and global customers. Whether you’re looking to develop extensive social strategy or simply want advice on how best to move your brand into the social space, our team of social media strategists will bring to bear bleeding-edge tools and techniques ready to meet any social challenge, from rapid-reaction crisis management to viral marketing.