Posts in Tips

Simplifying Community Management – Social Media Tool Battle (Part 2)

December 30, 2011

Continuing in the Social Media Tool Battle Series, now that I have shared my top 3 favourite tools for Managing your Twitter Community, I would like to continue talking about efficient Twitter tools, this time using  a more analytical approach.

Analysing and Improving Your Account 

Measuring and analysing statistics and data from your account can be a key element in the decision making process of your strategy.

As much as you can make your community grow by managing your friends and followers, in order to keep them interested and engaged, you have to take into consideration their expectations of you and the content that you share. To help you do that, I recommend using tools that will analyse your Twitter activity and enhance what is working best (or not working so well) for your community.

Here are some of my favourites. (more…)

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Simplifying Community Management – Social Media Tool Battle (Part 1)

December 14, 2011

If you are a Social Media Community Manager (like me) you’ll already know that there are hundreds of add-on tools available to help us manage our Twitter accounts more efficiently. However, with new tools and apps being launched every week, it can often be difficult to stay up-to-date with the tools that enable you to get the most out of your account.

The objective of this series of posts is to share some of my favourite Twitter tools; the ones I use on a daily basis and that really make a difference when I need to track and analyse account activity, measure sentiment and manage friends and followers to help improve Social Media strategies.

Oh, and the good news is that these are completely free tools – although most offer upgraded plans if you wish to use advanced features. Why not experiment with all of them to decide which you like best and which are most helpful for you and your community management team? (more…)

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