Caliber France
SEO Conference Round-up for April
April 27, 2012
This month we’ve had the fantastic opportunity to attend three conferences that relate directly to what we do at Caliber: LinkLove London, Brighton SEO and Travel Bloggers Unite in glorious Italy.
Attending conferences is incredibly important for our business; as though we spend hours reading research materials (online and in print) there is nothing quite like engaging in a lively forum for generating new ideas and plans.
Here’s a brief run-down of our most important takeaways from this month’s slew of conferences: (more…)
The Caliberi SEO & Social Media Presentations from #TBUMBR
April 25, 2012
Bringing travel bloggers and writers together with travel PRs, tourist boards and travel companies, TBU Umbria was one of best travel blogging conferences yet! Caliber couldn’t miss this amazing conference and for the 3rd time, we sent some of our top heads to talk about SEO, Content and Social Media.
We are very proud of Michael Briggs, Scott McLay, Ian Humphreys, Katie Wallace, Jaimie Bell, and Sabrina Hackenbracht for representing Caliber at TBU Umbria! We hope everyone else enjoyed the conference as much as we did and we are already looking forward to the next one!
Here are our presentations so you can re-visit and share as you like:
Online Dating – Getting Google to Love You
Socialising Your Content
Caliber heads to TBU!
April 19, 2012
This annual gathering of the best and brightest in the travel blogging industry is taking place in lovely Umbria, where pizza, pasta and Peroni await. We’ll be there to listen, learn and meet some new faces while also contributing a few nuggets with presentations of our own. (more…)
Caliber Abroad: Travel Bloggers Unite Innsbruck Review
September 16, 2011
If there was one thing that stood out about the Caliber team’s recent trip to Austria for August’s Travel Bloggers Unite conference was how beautiful Innsbruck actually is, not just in the sun but in the rain and believe it or not in one day we had all four seasons.
The trip itself was an eye-opening experience, as on several occasions it showed me that doing something you love doing can be the most really important thing in your life. There were delegates from as far afield as America and many travelling from European cities – was a great thing to see something evolve from a small discussion group on Twitter to a full tweetup-style conference.
Caliber were at TBU to help travel bloggers and a handful of corporate bloggers with SEO (and what turned out to be a refreshing social media marathon). To that end, we put on three workshops aimed at beginners to the super-knowledgeable. One of the key things that stood out amongst our discussions with delegates was that while many people had an idea of what they wanted to do with their blog, they didn’t always have the chance or right plugins to do it easily. Some even overthought the process.
Each workshop had some great questions, and it was great to be on hand to actually help a large number of bloggers with their questions.
Some of the stand-out questions from the sessions included:
• How do I increase my on-site metrics?
• What metrics are best for measuring my blog score?
• How do I lower bounce rate?
• What can I do to increase the number of links to my site?
The one surprising question was……
• How do I increase my Klout score?
Believe it or not, a lot of PR companies are using Klout as an actual metric to gauge bloggers’ reach and how well they might be able to help push press releases for them. Personally, I’m straight-up against ‘gaming’ social metric scores, but I did have a few cheeky suggestions, such as: tweeting less, lowering your follow to friend ratio, and interacting on hashtags to gain retweets from non-followers. One thing many bloggers did not have on their radar was PeerIndex, another social influence scorer which I personally believe to have a better list system and allows bloggers to compare themselves to their ‘competitors’.
We also had one-to-one site clinics which we offered from Saturday morning until the middle of the afternoon. Many queued and missed sessions for our advice and guidance – this was really an honour for us.
Some of the interesting things which came from the sessions:
• What plugins should I delete? You wouldn’t believe the average number of plugins delegates make use of – one lovely women even had over 40.
• What audience should I actually target? The answer was not travel bloggers but normal people.
• “Our custom Facebook URL doesn’t work!” – It would appear Facebook settings aren’t as easy as first thought.
• “Do people actively search for my blog posts?” Well, if you have to ask please take it as NO.
London
Edinburgh
Facebook
Twitter