The Caliber Blog

July 28, 2016

Moving to HTTPS for SEO: Good, Bad or Absolutely Useless?

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      The Short Answer If you’re planning on switching to HTTPS purely for SEO reasons then no, do not make the switch. We have not observed any specific performance data which shows a correlation between higher rankings & implementation of SSL across our portfolio of clients.   If[…]

Caliber SEO, HTTPS, HTTP, SSL
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July 19, 2016

A Day in the Life of a Digital Marketing Intern

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SEO, link building, CTA, anchor text – these buzzwords will be second nature to anyone who works in digital marketing. But for a literature undergrad who had never even worked in an office before, never mind a digital agency, there was a lot to learn when I started my copywriting[…]

magnifying-glass
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July 14, 2016

IDM Digital Marketing Strategy and Planning Course

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Last week I attended a Digital Marketing Strategy and Planning course held by the Institute of Direct and Digital Marketing. In this blog I discuss some of the issues raised by the course and why a well-planned strategy is fundamental to successful digital marketing campaigns.   Digital Strategy   For[…]

Sabrina Hackenbracht, Caliber, Digital Strategy, IDM, Content Strategy
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July 13, 2016

Caliber Recognised by Chartered Institute of Credit Management

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Every business knows the annoyance of having to chase late payments. When people aren’t paid on time it can put business relationships at risk, damage reputations and hurt morale. As well as invoicing promptly, keeping accurate records and communicating well is vital.   It gives me great pleasure to announce[…]

CICM, Credit Management, Prompt Payment Code, Finance, Caliber Interactive
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July 7, 2016

Black Hats and Sacred Cows at UnGagged

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Sitting down for the keynote address at this year’s UnGagged conference, the first thing you notice is that they’re serious about their no recording policy. With a  conspicuous security presence prowling the aisles waiting to catch you sending a stray tweet or taking a sneaky pic of a slide, you[…]

Caliber, Ungagged, Conference, SEO, SEO Agency London
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June 30, 2016

Jonny Scott Interview: “I’m proud of what I’ve achieved with Caliber and excited about the future”

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Former CEO and now Executive Chairman of Caliber Interactive, Jonny Scott is a Scottish entrepreneur who wears his heart on his sleeve. I caught up with Jonny in Edinburgh’s New Town, not too far from Caliber’s Edinburgh Headquarters, to discuss internal moves at the agency and hear about his latest[…]

Jonny Scott, Caliber, Content Marketing
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June 16, 2016

John Hegarty You Are My Hero – But You’re Wrong About Content Marketing

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  Sir John Hegarty is an advertising master and a big hero of mine. ‘Be the black sheep’ is his great credo – a model of advertising that flipped how I thought about communications.   My ad teacher at university used to work for Bartle Bogle Hegarty (BBH) in the[…]

Caliber blog, John Hegarty, black sheep, content marketing
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June 10, 2016

UX Scotland Workshop 2016: From Data to Design

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UX Scotland is a design conference with a difference – it’s a hands-on, practical day out, where digital designers can learn from and interact with thought leaders in the industry. This year’s event was well attended by Scotland’s brightest and best creative minds.     I attended Kim Goodwin’s full[…]

Caliber blog, UX Scotland, UX Design
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June 3, 2016

What Makes One SEO Agency Better Than Another?

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The world is saturated with companies keen to offer you their SEO services. Some are good, many are bad, and others are just downright ugly. If you only read this paragraph, remember that when it comes to SEO, things that are fast and cheap are rarely ever good.   So[…]

Benedict Cumberbatch, detective work, Caliber blog, best SEO Agency
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May 26, 2016

Valencia: The Inbounder 2016

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Hot on the heels of our trip to the seaside for Brighton SEO, Caliber travelled to Valencia last week for The Inbounder 2016. In only its second year, this is already one of the hottest conference tickets in digital marketing.   Inbound experts Hubspot conservatively estimate that inbound marketing generates[…]

the inbounder, Caliber, Valencia
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