The Caliber Blog

November 25, 2016

It’s time to embrace integrated organic media… and make sure you watch Digital Olympus!

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

Many years ago SEOs and brand marketers never mixed. SEOs worked on what they called on-site and off-site optimisation, and brand marketers, well, they built the brand.   Fast forward to 2016 and brand presence is very much part of a modern, integrated organic marketing team. If a brand is[…]

Digital Olympus
go to full article

August 5, 2016

So You Think You Have What It Takes to be a Copywriter?

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

  You’ve got the vocabulary, the voice, the vision. Your timing is immaculate, your cadence almost musical. Your writing talents stretch to any style, any audience. You hurtle through deadlines like a Japanese bullet train.   You’re a chameleon, a fearsome creature of the night, the mastermind behind SEO optimised[…]

Copywriting, editorial, grammar, quiz, Caliber, digital agency London
go to full article

July 19, 2016

A Day in the Life of a Digital Marketing Intern

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

SEO, link building, CTA, anchor text – these buzzwords will be second nature to anyone who works in digital marketing. But for a literature undergrad who had never even worked in an office before, never mind a digital agency, there was a lot to learn when I started my copywriting[…]

magnifying-glass
go to full article

July 7, 2016

Black Hats and Sacred Cows at UnGagged

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

Sitting down for the keynote address at this year’s UnGagged conference, the first thing you notice is that they’re serious about their no recording policy. With a  conspicuous security presence prowling the aisles waiting to catch you sending a stray tweet or taking a sneaky pic of a slide, you[…]

Caliber, Ungagged, Conference, SEO, SEO Agency London
go to full article

June 16, 2016

John Hegarty You Are My Hero – But You’re Wrong About Content Marketing

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

  Sir John Hegarty is an advertising master and a big hero of mine. ‘Be the black sheep’ is his great credo – a model of advertising that flipped how I thought about communications.   My ad teacher at university used to work for Bartle Bogle Hegarty (BBH) in the[…]

Caliber blog, John Hegarty, black sheep, content marketing
go to full article

May 25, 2016

The Need for Speed: Why Site Speed Optimisation Matters

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

We know that Google favours sites with good UX and that a fast website is one of the cornerstones of good UX. So why is site speed so often ignored in digital strategies?   This is the question that Jose Capelo, SEO Account Manager at Caliber, has set out to[…]

Site Speed, Caliber Blog, The Drum, Jose Capelo
go to full article

May 17, 2016

7 Steps to Content Paradise

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

Content marketing – it’s been the major marketing buzzword of the last few years, and despite what you might hear in some dark corners of the internet, it isn’t going anywhere (for a while at least).   Content marketing is very effective as part of a wider SEO strategy, but[…]

8 Steps to Content Paradise
go to full article

May 5, 2016

Travel SEO: How Millennials Are Shaping The Travel Industry

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

Born between 1982 and 1999, Millennials are a huge and diverse generation. You probably know one or two of these chronic Googlers and zealous self-trackers. They have an unshakeable faith in technology to solve all problems, but so much choice can leave them paralysed with indecision.   According to a recent[…]

Travel SEO, Caliber, Millennials
go to full article

April 26, 2016

How To Value Digital Content

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

Delivering a clear content strategy differentiates the winners and losers in today’s noisy market place. How well do you deliver a multi-channel content experience to your clients?   Below are slides from a presentation given to the Financial Services Forum on 19/04/2016.     Opening   This presentation builds on an[…]

Simon Bennison, How to Value Digital Content
go to full article

March 22, 2016

Creative Advertising Students Brainstorm with Caliber

by

  • Facebook
  • LinkedIn
  • Twitter
  • Google Plus

Earlier this year, our content marketing team had a blast working with Napier University’s MSc class of creative advertising. The students were asked to run a content campaign from brief to presentation stage. The intensive 3 week process gave them their first experience of running a live project in an agency environment.[…]

Caliber London, SEO London, SEO Agency
go to full article