The Caliber Blog

May 2, 2017

An introduction to Leith, and why it’s the epicentre of creativity in Edinburgh

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London, circa 1969. John Lennon puts down his pen after writing the final words of what would soon be known as ‘Come Together’. He sighs, looking out as the sun sets over London. In a dusty rehearsal room across the city, Jimmy Page lays down the finishing touches to ‘The[…]

Leith, Creative, SEO, content marketing
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March 20, 2017

What to Expect During an Internship at an SEO Agency

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  After starting a six-week copywriting internship with Caliber in July last year, I ended up staying with the company for a further eight months! During that time, I’ve written blog posts, web pages and product pages for Caliber’s clients. I’ve also learned a whole bunch about where to find[…]

Caliber, SEO London, SEO Edinburgh, Internship, Content Marketing
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March 15, 2017

Caliber Appoints Global CEO

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Caliber is delighted to welcome Rav Singh as our new Global CEO. He joins the team to drive forward our ambitious strategic growth and brings a wealth of experience in operational management and finance. Building and strengthening Rav said: ‘Caliber is a fantastically innovative consultancy with an enviable reputation in[…]

Rav Singh, Caliber CEO, Blue Sky Thinking
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August 5, 2016

So You Think You Have What It Takes to be a Copywriter?

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  You’ve got the vocabulary, the voice, the vision. Your timing is immaculate, your cadence almost musical. Your writing talents stretch to any style, any audience. You hurtle through deadlines like a Japanese bullet train.   You’re a chameleon, a fearsome creature of the night, the mastermind behind SEO optimised[…]

Copywriting, editorial, grammar, quiz, Caliber, digital agency London
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July 14, 2016

IDM Digital Marketing Strategy and Planning Course

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Last week I attended a Digital Marketing Strategy and Planning course held by the Institute of Direct and Digital Marketing. In this blog I discuss some of the issues raised by the course and why a well-planned strategy is fundamental to successful digital marketing campaigns.   Digital Strategy   For[…]

Sabrina Hackenbracht, Caliber, Digital Strategy, IDM, Content Strategy
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July 13, 2016

Caliber Recognised by Chartered Institute of Credit Management

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Every business knows the annoyance of having to chase late payments. When people aren’t paid on time it can put business relationships at risk, damage reputations and hurt morale. As well as invoicing promptly, keeping accurate records and communicating well is vital.   It gives me great pleasure to announce[…]

CICM, Credit Management, Prompt Payment Code, Finance, Caliber Interactive
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July 7, 2016

Black Hats and Sacred Cows at UnGagged

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Sitting down for the keynote address at this year’s UnGagged conference, the first thing you notice is that they’re serious about their no recording policy. With a  conspicuous security presence prowling the aisles waiting to catch you sending a stray tweet or taking a sneaky pic of a slide, you[…]

Caliber, Ungagged, Conference, SEO, SEO Agency London
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June 30, 2016

Jonny Scott Interview: “I’m proud of what I’ve achieved with Caliber and excited about the future”

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Former CEO and now Executive Chairman of Caliber Interactive, Jonny Scott is a Scottish entrepreneur who wears his heart on his sleeve. I caught up with Jonny in Edinburgh’s New Town, not too far from Caliber’s Edinburgh Headquarters, to discuss internal moves at the agency and hear about his latest[…]

Jonny Scott, Caliber, Content Marketing
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June 10, 2016

UX Scotland Workshop 2016: From Data to Design

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UX Scotland is a design conference with a difference – it’s a hands-on, practical day out, where digital designers can learn from and interact with thought leaders in the industry. This year’s event was well attended by Scotland’s brightest and best creative minds.     I attended Kim Goodwin’s full[…]

Caliber blog, UX Scotland, UX Design
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June 3, 2016

What Makes One SEO Agency Better Than Another?

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The world is saturated with companies keen to offer you their SEO services. Some are good, many are bad, and others are just downright ugly. If you only read this paragraph, remember that when it comes to SEO, things that are fast and cheap are rarely ever good.   So[…]

Benedict Cumberbatch, detective work, Caliber blog, best SEO Agency
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