The Caliber Blog

August 5, 2016

So You Think You Have What It Takes to be a Copywriter?

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  You’ve got the vocabulary, the voice, the vision. Your timing is immaculate, your cadence almost musical. Your writing talents stretch to any style, any audience. You hurtle through deadlines like a Japanese bullet train.   You’re a chameleon, a fearsome creature of the night, the mastermind behind SEO optimised[…]

Copywriting, editorial, grammar, quiz, Caliber, digital agency London
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July 14, 2016

IDM Digital Marketing Strategy and Planning Course

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Last week I attended a Digital Marketing Strategy and Planning course held by the Institute of Direct and Digital Marketing. In this blog I discuss some of the issues raised by the course and why a well-planned strategy is fundamental to successful digital marketing campaigns.   Digital Strategy   For[…]

Sabrina Hackenbracht, Caliber, Digital Strategy, IDM, Content Strategy
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July 13, 2016

Caliber Recognised by Chartered Institute of Credit Management

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Every business knows the annoyance of having to chase late payments. When people aren’t paid on time it can put business relationships at risk, damage reputations and hurt morale. As well as invoicing promptly, keeping accurate records and communicating well is vital.   It gives me great pleasure to announce[…]

CICM, Credit Management, Prompt Payment Code, Finance, Caliber Interactive
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July 7, 2016

Black Hats and Sacred Cows at UnGagged

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Sitting down for the keynote address at this year’s UnGagged conference, the first thing you notice is that they’re serious about their no recording policy. With a  conspicuous security presence prowling the aisles waiting to catch you sending a stray tweet or taking a sneaky pic of a slide, you[…]

Caliber, Ungagged, Conference, SEO, SEO Agency London
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June 30, 2016

Jonny Scott Interview: “I’m proud of what I’ve achieved with Caliber and excited about the future”

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Former CEO and now Executive Chairman of Caliber Interactive, Jonny Scott is a Scottish entrepreneur who wears his heart on his sleeve. I caught up with Jonny in Edinburgh’s New Town, not too far from Caliber’s Edinburgh Headquarters, to discuss internal moves at the agency and hear about his latest[…]

Jonny Scott, Caliber, Content Marketing
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June 10, 2016

UX Scotland Workshop 2016: From Data to Design

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UX Scotland is a design conference with a difference – it’s a hands-on, practical day out, where digital designers can learn from and interact with thought leaders in the industry. This year’s event was well attended by Scotland’s brightest and best creative minds.     I attended Kim Goodwin’s full[…]

Caliber blog, UX Scotland, UX Design
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June 3, 2016

What Makes One SEO Agency Better Than Another?

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The world is saturated with companies keen to offer you their SEO services. Some are good, many are bad, and others are just downright ugly. If you only read this paragraph, remember that when it comes to SEO, things that are fast and cheap are rarely ever good.   So[…]

Benedict Cumberbatch, detective work, Caliber blog, best SEO Agency
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April 26, 2016

How To Value Digital Content

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Delivering a clear content strategy differentiates the winners and losers in today’s noisy market place. How well do you deliver a multi-channel content experience to your clients?   Below are slides from a presentation given to the Financial Services Forum on 19/04/2016.     Opening   This presentation builds on an[…]

Simon Bennison, How to Value Digital Content
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April 25, 2016

7 Conversation Starters from Brighton SEO 2016

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It seems that every year Brighton SEO gets bigger and bigger, with more subjects to discuss and ideas to consider. Last Friday we sent a team of Caliber’s finest to Brighton for a series of talks on everything from Google quality updates to personal branding. Here are 7 things we’ll[…]

Brighton SEO
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April 14, 2016

Google Ad Changes: 4 Ads Analysis and Impact

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Earlier this year, in what is being viewed as a move to standardise advertising across mobile and desktop devices, Google removed PPC ads from the right hand side of the SERPs. The new SERPs now have 4 ads at the top of the page. Unsurprisingly, SEOs everywhere have been crunching the[…]

Google 4ads changes, Caliber Interactive
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