The Caliber Blog

May 2, 2017

An introduction to Leith, and why it’s the epicentre of creativity in Edinburgh

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London, circa 1969. John Lennon puts down his pen after writing the final words of what would soon be known as ‘Come Together’. He sighs, looking out as the sun sets over London. In a dusty rehearsal room across the city, Jimmy Page lays down the finishing touches to ‘The[…]

Leith, Creative, SEO, content marketing
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March 20, 2017

What to Expect During an Internship at an SEO Agency

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  After starting a six-week copywriting internship with Caliber in July last year, I ended up staying with the company for a further eight months! During that time, I’ve written blog posts, web pages and product pages for Caliber’s clients. I’ve also learned a whole bunch about where to find[…]

Caliber, SEO London, SEO Edinburgh, Internship, Content Marketing
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October 12, 2016

Ethical and Legal Considerations of Influencer Marketing

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Guest poster Joe Sinkwitz of Intellifluence looks at the ethics and legality of using influencers to market your brand. A hot topic in the online marketing world in the latter half of 2015, influencer marketing has exploded in popularity for 2016 – it is virtually possible to attend a conference or[…]

Instagram Influencer Marketing
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September 1, 2016

How to Get the Most Out of a Conference

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The marketing conference season is in full swing and your employer has invited you to attend a conference on their behalf. Maybe you’re presenting, maybe there’s an expert that you’ve always wanted to see, or maybe you’re just starting out and feel it’ll boost your knowledge of the industry?  […]

Taking notes when you attend a conference
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August 5, 2016

So You Think You Have What It Takes to be a Copywriter?

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  You’ve got the vocabulary, the voice, the vision. Your timing is immaculate, your cadence almost musical. Your writing talents stretch to any style, any audience. You hurtle through deadlines like a Japanese bullet train.   You’re a chameleon, a fearsome creature of the night, the mastermind behind SEO optimised[…]

Copywriting, editorial, grammar, quiz, Caliber, digital agency London
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July 28, 2016

Moving to HTTPS for SEO: Good, Bad or Absolutely Useless?

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      The Short Answer If you’re planning on switching to HTTPS purely for SEO reasons then no, do not make the switch. We have not observed any specific performance data which shows a correlation between higher rankings & implementation of SSL across our portfolio of clients.   If[…]

Caliber SEO, HTTPS, HTTP, SSL
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July 19, 2016

A Day in the Life of a Digital Marketing Intern

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SEO, link building, CTA, anchor text – these buzzwords will be second nature to anyone who works in digital marketing. But for a literature undergrad who had never even worked in an office before, never mind a digital agency, there was a lot to learn when I started my copywriting[…]

magnifying-glass
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July 7, 2016

Black Hats and Sacred Cows at UnGagged

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Sitting down for the keynote address at this year’s UnGagged conference, the first thing you notice is that they’re serious about their no recording policy. With a  conspicuous security presence prowling the aisles waiting to catch you sending a stray tweet or taking a sneaky pic of a slide, you[…]

Caliber, Ungagged, Conference, SEO, SEO Agency London
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June 30, 2016

Jonny Scott Interview: “I’m proud of what I’ve achieved with Caliber and excited about the future”

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Former CEO and now Executive Chairman of Caliber Interactive, Jonny Scott is a Scottish entrepreneur who wears his heart on his sleeve. I caught up with Jonny in Edinburgh’s New Town, not too far from Caliber’s Edinburgh Headquarters, to discuss internal moves at the agency and hear about his latest[…]

Jonny Scott, Caliber, Content Marketing
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June 16, 2016

John Hegarty You Are My Hero – But You’re Wrong About Content Marketing

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  Sir John Hegarty is an advertising master and a big hero of mine. ‘Be the black sheep’ is his great credo – a model of advertising that flipped how I thought about communications.   My ad teacher at university used to work for Bartle Bogle Hegarty (BBH) in the[…]

Caliber blog, John Hegarty, black sheep, content marketing
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