The Caliber Blog

Posts written by: Saoirse McKenna

September 22, 2016

Caliber’s Interns Receive Commendations at YCN Student Awards 2016

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A couple of our fresh-faced content marketing interns have received Commendations for their talents at the You Can Now Student Awards in London. But what do Jake Bartanus and Diana Skof have to say about the experience? I caught up with them to find out… What is the YCN award?[…]

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June 16, 2016

John Hegarty You Are My Hero – But You’re Wrong About Content Marketing

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  Sir John Hegarty is an advertising master and a big hero of mine. ‘Be the black sheep’ is his great credo – a model of advertising that flipped how I thought about communications.   My ad teacher at university used to work for Bartle Bogle Hegarty (BBH) in the[…]

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January 22, 2016

New Caliber hires in SEO, Marketing and Web Development

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  New Year, new job? Come and join a digital agency that is going places with some of the biggest travel and retail clients around. We’re always on the lookout for the best talent in digital marketing and you’ll be rewarded with cutting edge campaigns to get your teeth into[…]

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January 7, 2016

Caliber welcomes new Senior Editor and Digital Designer

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We’ve kicked off the New Year with some toasty fresh Caliberites. But who are these rookies and what do they want with us? Here’s the DL… Greg Perkins Senior Editor   Greg is the newest addition to our growing Editorial team. He moved to us  from a similar role at a[…]

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December 18, 2015

RIP Adobe Flash, You’ll be Missed. Said No-One, Ever

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  Stop all the clocks, cut off the telephone, Prevent the dog from barking with a juicy bone, Silence the pianos and with muffled drum Bring out the coffin, let the mourners come  Let out a hurrah, Adobe Flash is gone.   After nearly two disastrous decades, Adobe has offered[…]

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December 10, 2015

We Had A Whale of a Time at The Drum Network Awards

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Last Wednesday, Caliber attended The Drum Network Awards at the swanky Emirates Stadium.   We couldn’t just go solo though, so we pulled in Adam from TUI (literally pulled him onto the dance floor) for the ride. Nominated in the category of best Leisure and Tourism campaign strategy, we were[…]

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December 4, 2015

‘Prepare for Disruption’ An Event by The Drum: Key Takeaways

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  Uber made it easier and cheaper to grab a taxi, Airbnb got us somewhere to stay without fuss, and Tinder revolutionised dating; tech innovation and digital capability make things easier, there’s nothing new about that. For traditional businesses however, adapting to digital can come with its own set of[…]

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November 24, 2015

Brand Storytelling: Buzzword or Marketing Tool-Kit Essential?

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UK Agency, Aesop has just released figures for its annual survey of the ‘UK’s top storytelling brands’. Aesop surveyed 2,800 consumers about 154 brands, asking participants to what extent each brand fulfils different criteria, such as if the brand…     “Has a clear sense of purpose and vision” “Produces content you[…]

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November 20, 2015

We’ve been doing alright lately…Caliber announced as The Drum Network Awards finalist 2015

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In the words of the great Irish writer, Frank McCourt, “You have to give yourself credit, but not too much because that would be bragging.”   So in that vein, let’s just say it’s been a good couple of months for us.   First we were RAR recommended, quickly followed by a Drum Content[…]

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November 5, 2015

Forget link building, we’re team building.

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  Over here in Caliber HQ Edinburgh, we’re busy readying ourselves for a spot of Sabotage, sorry, Espionage, in the name of bonding. We’re not talking about the Cowgate establishment, either. That’s right, for tomorrow only we are spies on a mission, darting around the city of E-burgh for our[…]

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