The Caliber Blog

Posts written by: Alasdair Peoples

About Alasdair Peoples
Digital Content Editor and Marketing at Caliber, a UK leading SEO agency. London, Edinburgh, Dubai.
August 5, 2016

So You Think You Have What It Takes to be a Copywriter?

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  You’ve got the vocabulary, the voice, the vision. Your timing is immaculate, your cadence almost musical. Your writing talents stretch to any style, any audience. You hurtle through deadlines like a Japanese bullet train.   You’re a chameleon, a fearsome creature of the night, the mastermind behind SEO optimised[…]

Copywriting, editorial, grammar, quiz, Caliber, digital agency London
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July 28, 2016

Moving to HTTPS for SEO: Good, Bad or Absolutely Useless?

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      The Short Answer If you’re planning on switching to HTTPS purely for SEO reasons then no, do not make the switch. We have not observed any specific performance data which shows a correlation between higher rankings & implementation of SSL across our portfolio of clients.   If[…]

Caliber SEO, HTTPS, HTTP, SSL
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June 30, 2016

Jonny Scott Interview: “I’m proud of what I’ve achieved with Caliber and excited about the future”

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Former CEO and now Executive Chairman of Caliber Interactive, Jonny Scott is a Scottish entrepreneur who wears his heart on his sleeve. I caught up with Jonny in Edinburgh’s New Town, not too far from Caliber’s Edinburgh Headquarters, to discuss internal moves at the agency and hear about his latest[…]

Jonny Scott, Caliber, Content Marketing
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June 3, 2016

What Makes One SEO Agency Better Than Another?

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The world is saturated with companies keen to offer you their SEO services. Some are good, many are bad, and others are just downright ugly. If you only read this paragraph, remember that when it comes to SEO, things that are fast and cheap are rarely ever good.   So[…]

Benedict Cumberbatch, detective work, Caliber blog, best SEO Agency
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May 25, 2016

The Need for Speed: Why Site Speed Optimisation Matters

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We know that Google favours sites with good UX and that a fast website is one of the cornerstones of good UX. So why is site speed so often ignored in digital strategies?   This is the question that Jose Capelo, SEO Account Manager at Caliber, has set out to[…]

Site Speed, Caliber Blog, The Drum, Jose Capelo
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May 20, 2016

Google Roll Out 5 Exciting New Projects

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  OK Google: what’s new?   Destinations on Google   Looking to capitalise on a 50% increase in the number of users asking travel-related questions on mobile, Google have introduced Destinations on Google.  The service is designed to help you plan a trip on your mobile phone, by making useful[…]

Caliber, Caliber blog, Google
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May 5, 2016

Travel SEO: How Millennials Are Shaping The Travel Industry

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Born between 1982 and 1999, Millennials are a huge and diverse generation. You probably know one or two of these chronic Googlers and zealous self-trackers. They have an unshakeable faith in technology to solve all problems, but so much choice can leave them paralysed with indecision.   According to a recent[…]

Travel SEO, Caliber, Millennials
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April 25, 2016

7 Conversation Starters from Brighton SEO 2016

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It seems that every year Brighton SEO gets bigger and bigger, with more subjects to discuss and ideas to consider. Last Friday we sent a team of Caliber’s finest to Brighton for a series of talks on everything from Google quality updates to personal branding. Here are 7 things we’ll[…]

Brighton SEO
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April 21, 2016

Quiz – How Well Do You Know the Queen?

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It’s the Queen’s 90th birthday today and she’s still going strong. The Queen has broken many records in her time as monarch, including visiting more countries than any other British King or Queen. Did you know that she almost didn’t become Queen at all? For the first decade of her[…]

The Queen, Caliber Quiz
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April 14, 2016

Google Ad Changes: 4 Ads Analysis and Impact

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Earlier this year, in what is being viewed as a move to standardise advertising across mobile and desktop devices, Google removed PPC ads from the right hand side of the SERPs. The new SERPs now have 4 ads at the top of the page. Unsurprisingly, SEOs everywhere have been crunching the[…]

Google 4ads changes, Caliber Interactive
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