The Caliber Blog

May 17, 2017

SEO Breakfast Event – May 2017

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Last week Caliber hosted a SEO Breakfast Event, welcoming a lively group of senior digital marketers, from a variety of high-street brands, to the Zetter Townhouse.   Caliber’s very own, Technical SEO specialist, Martin Reed, gave his hot take on the latest trends and challenges in content led, technical and[…]

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May 2, 2017

An introduction to Leith, and why it’s the epicentre of creativity in Edinburgh

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London, circa 1969. John Lennon puts down his pen after writing the final words of what would soon be known as ‘Come Together’. He sighs, looking out as the sun sets over London. In a dusty rehearsal room across the city, Jimmy Page lays down the finishing touches to ‘The[…]

Leith, Creative, SEO, content marketing
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March 20, 2017

What to Expect During an Internship at an SEO Agency

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  After starting a six-week copywriting internship with Caliber in July last year, I ended up staying with the company for a further eight months! During that time, I’ve written blog posts, web pages and product pages for Caliber’s clients. I’ve also learned a whole bunch about where to find[…]

Caliber, SEO London, SEO Edinburgh, Internship, Content Marketing
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March 15, 2017

Caliber Appoints Global CEO

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Caliber is delighted to welcome Rav Singh as our new Global CEO. He joins the team to drive forward our ambitious strategic growth and brings a wealth of experience in operational management and finance. Building and strengthening Rav said: ‘Caliber is a fantastically innovative consultancy with an enviable reputation in[…]

Rav Singh, Caliber CEO, Blue Sky Thinking
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November 25, 2016

It’s time to embrace integrated organic media… and make sure you watch Digital Olympus!

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Many years ago SEOs and brand marketers never mixed. SEOs worked on what they called on-site and off-site optimisation, and brand marketers, well, they built the brand.   Fast forward to 2016 and brand presence is very much part of a modern, integrated organic marketing team. If a brand is[…]

Digital Olympus
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October 13, 2016

What we’ve learnt at the D&AD Creative Lab

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Yesterday evening, D&AD hosted one of its creative labs at Whitespace in Edinburgh. The two main speakers were Bruce Duckworth, President of D&AD, and Steve Vranakis from Google. They once again reminded us that we all have creative super powers. Bruce Duckworth   Bruce, who has been President of D&AD[…]

IMG_0673
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October 12, 2016

Ethical and Legal Considerations of Influencer Marketing

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Guest poster Joe Sinkwitz of Intellifluence looks at the ethics and legality of using influencers to market your brand. A hot topic in the online marketing world in the latter half of 2015, influencer marketing has exploded in popularity for 2016 – it is virtually possible to attend a conference or[…]

Instagram Influencer Marketing
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September 22, 2016

Caliber’s Interns Receive Commendations at YCN Student Awards 2016

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A couple of our fresh-faced content marketing interns have received Commendations for their talents at the You Can Now Student Awards in London. But what do Jake Bartanus and Diana Skof have to say about the experience? I caught up with them to find out… What is the YCN award?[…]

IMG_5673
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September 1, 2016

How to Get the Most Out of a Conference

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The marketing conference season is in full swing and your employer has invited you to attend a conference on their behalf. Maybe you’re presenting, maybe there’s an expert that you’ve always wanted to see, or maybe you’re just starting out and feel it’ll boost your knowledge of the industry?  […]

Taking notes when you attend a conference
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August 5, 2016

So You Think You Have What It Takes to be a Copywriter?

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  You’ve got the vocabulary, the voice, the vision. Your timing is immaculate, your cadence almost musical. Your writing talents stretch to any style, any audience. You hurtle through deadlines like a Japanese bullet train.   You’re a chameleon, a fearsome creature of the night, the mastermind behind SEO optimised[…]

Copywriting, editorial, grammar, quiz, Caliber, digital agency London
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