The Caliber Blog

November 25, 2016

It’s time to embrace integrated organic media… and make sure you watch Digital Olympus!

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Many years ago SEOs and brand marketers never mixed. SEOs worked on what they called on-site and off-site optimisation, and brand marketers, well, they built the brand.   Fast forward to 2016 and brand presence is very much part of a modern, integrated organic marketing team. If a brand is[…]

Digital Olympus
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October 13, 2016

What we’ve learnt at the D&AD Creative Lab

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Yesterday evening, D&AD hosted one of its creative labs at Whitespace in Edinburgh. The two main speakers were Bruce Duckworth, President of D&AD, and Steve Vranakis from Google. They once again reminded us that we all have creative super powers. Bruce Duckworth   Bruce, who has been President of D&AD[…]

IMG_0673
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October 12, 2016

Ethical and Legal Considerations of Influencer Marketing

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Guest poster Joe Sinkwitz of Intellifluence looks at the ethics and legality of using influencers to market your brand. A hot topic in the online marketing world in the latter half of 2015, influencer marketing has exploded in popularity for 2016 – it is virtually possible to attend a conference or[…]

Instagram Influencer Marketing
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September 22, 2016

Caliber’s Interns Receive Commendations at YCN Student Awards 2016

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A couple of our fresh-faced content marketing interns have received Commendations for their talents at the You Can Now Student Awards in London. But what do Jake Bartanus and Diana Skof have to say about the experience? I caught up with them to find out… What is the YCN award?[…]

IMG_5673
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September 1, 2016

How to Get the Most Out of a Conference

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The marketing conference season is in full swing and your employer has invited you to attend a conference on their behalf. Maybe you’re presenting, maybe there’s an expert that you’ve always wanted to see, or maybe you’re just starting out and feel it’ll boost your knowledge of the industry?  […]

Taking notes when you attend a conference
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August 5, 2016

So You Think You Have What It Takes to be a Copywriter?

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  You’ve got the vocabulary, the voice, the vision. Your timing is immaculate, your cadence almost musical. Your writing talents stretch to any style, any audience. You hurtle through deadlines like a Japanese bullet train.   You’re a chameleon, a fearsome creature of the night, the mastermind behind SEO optimised[…]

Copywriting, editorial, grammar, quiz, Caliber, digital agency London
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July 28, 2016

Moving to HTTPS for SEO: Good, Bad or Absolutely Useless?

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      The Short Answer If you’re planning on switching to HTTPS purely for SEO reasons then no, do not make the switch. We have not observed any specific performance data which shows a correlation between higher rankings & implementation of SSL across our portfolio of clients.   If[…]

Caliber SEO, HTTPS, HTTP, SSL
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July 19, 2016

A Day in the Life of a Digital Marketing Intern

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SEO, link building, CTA, anchor text – these buzzwords will be second nature to anyone who works in digital marketing. But for a literature undergrad who had never even worked in an office before, never mind a digital agency, there was a lot to learn when I started my copywriting[…]

magnifying-glass
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July 14, 2016

IDM Digital Marketing Strategy and Planning Course

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Last week I attended a Digital Marketing Strategy and Planning course held by the Institute of Direct and Digital Marketing. In this blog I discuss some of the issues raised by the course and why a well-planned strategy is fundamental to successful digital marketing campaigns.   Digital Strategy   For[…]

Sabrina Hackenbracht, Caliber, Digital Strategy, IDM, Content Strategy
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July 13, 2016

Caliber Recognised by Chartered Institute of Credit Management

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Every business knows the annoyance of having to chase late payments. When people aren’t paid on time it can put business relationships at risk, damage reputations and hurt morale. As well as invoicing promptly, keeping accurate records and communicating well is vital.   It gives me great pleasure to announce[…]

CICM, Credit Management, Prompt Payment Code, Finance, Caliber Interactive
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